Privacy Policy

Effective date: 25 May 2026

1. Introduction

This Privacy Policy explains how personal data is collected, used and protected when you use this website or contact us. We are committed to safeguarding your privacy and processing personal data lawfully, fairly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where consent is required, it will always be requested explicitly.

2. Data Controller

For the purposes of the UK GDPR and the Data Protection Act 2018, the data controller is: Dr Kelsey O’Reilly, trading as Breastfeeding Psychology, based in the United Kingdom.

3. Personal data we collect

We may collect and process the following personal data: name, email address, telephone number, enquiry details submitted via website forms or email, mailing list subscription details. If you make an enquiry relating to psychological support or therapy, this may include special category data such as information relating to mental health. Any such information is handled with enhanced confidentiality and appropriate safeguards. Automatically collected data may include IP address, browser type and version, operating system and pages visited, which is aggregated or anonymised.

4. How your information is used

To respond to enquiries and provide requested information or services; to provide psychological services or professional training; to administer and improve the website; for record-keeping, invoicing and business administration; to send email communications where you have explicitly consented.

Where psychological services are delivered by associate clinicians, they do so under the direction of Breastfeeding Psychology. Personal data may therefore be accessed and used by these clinicians for the purpose of providing care.

5. Lawful basis for processing

We process personal data under the following lawful bases: consent; contract or pre-contractual steps; legal obligation; legitimate interests. Special category data relating to health or mental wellbeing is processed under Article 9(2)(h) UK GDPR and/or with explicit consent, as appropriate.

6. Mailing lists and marketing

If you choose to subscribe to our mailing list, your email address will only be used to send content you have explicitly consented to receive. You can unsubscribe at any time using the link provided in all emails. Mailing list data is managed using GDPR-compliant third-party platforms.

7. Website forms, email and data processors

Website forms are processed via secure third-party platforms, including our website hosting provider. Data submitted is used only to respond to enquiries or provide services. Emails may be stored securely and monitored for security purposes. Transport Layer Security (TLS) is used where supported.

We may share personal data with trusted individuals working on behalf of Breastfeeding Psychology, including associate clinicians and administrative support staff, where this is necessary to provide services or carry out business administration. All such individuals are contractually required to maintain confidentiality and to process personal data in accordance with UK data protection law. We use GDPR-compliant third-party service providers to support the delivery of our services (for example, email communication platforms, payment processors, and clinical record systems). These providers act as data processors and only process data in accordance with our instructions.

8. Cookies and analytics

This website uses cookies and analytics tools to understand how visitors use the site and to improve functionality. You can control or disable cookies through your browser settings.

9. Links to other websites

This website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

10. Data security and retention

Personal data is stored securely and retained only for as long as necessary for the purposes for which it was collected, or as required by law. Access to personal data is restricted to authorised individuals only, including associate clinicians and administrative support staff where required. All individuals are bound by strict confidentiality agreements and professional obligations.

11. Your rights

You have the right to access, rectify or erase your personal data, restrict or object to processing, withdraw consent, and lodge a complaint with the Information Commissioner’s Office (ICO). Further information is available at https://ico.org.uk/.

12. Changes to this policy

This Privacy Policy may be updated from time to time. The current version will always be available on this website.